TOP HEEL HORSE OF THE 2025 BFI. $347,296 IN LIFETIME EARNINGS. 5X FUTURITY CHAMPION.

Category: GUCCI EQUINE STALLIONS

Get Your Gucci On: 2025 Yearlings by Roping Royalty!

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Brett and Margo Davis launched Gucci Equine in Carter, Oklahoma, with a mission to make it the #1 source for team roping’s best yearling prospects. 

On the news of the tragic death this spring of world champ Clay Smith’s flashy roan heading superstar Bet Hesa Ginnin, Gucci Equine is proud to offer for sale a handful of yearlings by him. The late, great stallion had already racked up nearly $70,000 in the PRCA season through April, and helped Smith and Coleby Payne clock the fastest time at San Angelo in 3.5 seconds.

Babies raised at Gucci Equine all have the GE prefix in their name. For sale as of early June are these Bet Hesa Ginnin yearlings:  two fillies out of a Dual Rey/Woody Be Tuff mare and a Metallic Cat/Doc’s Oak granddaughter; three colts out of daughters of CD Olena, Stevie Rey Von and Dual Smart Rey; and two red roan fillies like their daddy – one out of a Smooth As A Cat granddaughter and one out of reining-bred Electric Starr.

Gucci Equine also right now has a handful of yearlings for sale by $13 million reined cowhorse sire Woody Be Tuff. Those include a colt out of a Stevie Rey Von daughter, two colts out of High Brow Cat daughters, a filly out of a Bet Hesa Cat/Dual Rey mare, plus roan fillies out of a Peptoboonsmal/Smart Little Lena mare and a Metallic Rebel/Nita’s Wood mare.

Their careful selection of genes is evident in another yearling filly they have for sale by One Time Pepto out of a daughter of WR This Cats Smart – the all-time leading sire of money-winning ranch horses. The same is true about another filly by Metallic’s MVP out of a Dual Rey/Shining Spark granddaughter. 

There’s no shortage of color at Gucci Equine, either, including a red roan colt for sale by Once In A Blu Boon out of a Catty Hawk daughter, and a red roan filly by A Streak Of Fling out of a Dual Smart Rey/Doc’s Hickory mare. Finally, both old-school and contemporary roping superstars dot the papers of the dark buckskin colt by the Playgun/Peppy San Badger stud Hired Gun out of a mare by Slick By Design and out of a Sun Frost daughter.

For more details on the yearlings for sale, visit https://gucciequine.com/

Boujee Does It Again: Gucci Equine’s Nu One Time Blues Dominates at Futurity

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Boujee’s resume is getting a bit boujee. 

Gucci Equine’s blue roan stallion, Nu One Time Blues (“Boujee”), just won his fifth futurity – and he’s already been the reserve champion at another five futurities, to go along with his Heel Horse of the BFI award this spring. Did we mention he’s just 6?

At the American Rope Horse Futurity Association’s Red Bud Spectacular in Oklahoma City, May 29 through June 1, he smoked the field of 6-and-under horses to earn $16,350. Earlier this week, he took home $7,830 from the Royal Crown Futurity at the Lazy E Arena. Making Nu One Time Blues lifetime earnings $331,790. He and Joseph Harrison won the first round with a 233.24-point score, and later came out with the aggregate win – 936.56 points on four steers.

“Honestly, he just keeps getting better,” said Harrison. “He gets a little bit older and a little bit more trained and just gets a little better all the time.”

But if you were to ask Harrison what attribute of Boujee’s he thinks really stands out to judges, he’ll say it has to be the whole package.

“He can really run, so he always hits the turn in the right place, and he reads the cow so good,” said Harrison, a six-time NFR heeler. “It seems like I talk about him all the time, because people are always asking about him, and honestly, I have to say he’s just a freak, man. He reads a cow so good. No matter if the cow is super-fast or checks off – or is running really hard and then checks off – he’s so good-footed to where it’s like he never misses the ground. He can be running wide open and slow down instantly. He can be running full out and if I put my bottom strand on the ground, he can start stopping at any time from any speed.”

Harrison didn’t just win $16,350 on Boujee, He banked another $25,410 for placing second and third in the Futurity on different horses, and another $12,954 for winning the Pre-Futurity for heel horses 4 and under. That’s where he first turned heads with Boujee – and when he was purchased by Oklahoma’s Gucci Equine.

“Brett Davis at Gucci Equine has some really nice mares bred to him, and I’m pretty pumped about the colts he already has on the ground,” Harrison added. “Man, they honestly move just like him – the way they carry themselves. I think he’s really going to show up on his babies.”

Boujee Tops $310K at 6 Years Old: Gucci Equine’s Nu One Time Blues Making History

Posted on by Brandon Smith

$310K+ and climbing! Gucci Equine’s powerhouse stallion, Nu One Time Blues, is rewriting the record books at just six years old. Boujee’s speed, stop, and cow sense are making him the top-earning roping stallion of 2025 — and he’s only getting started. Audrey Hart Photo

At last weekend’s Gold Buckle Futurity in Ardmore, Oklahoma, Gucci Equine’s 6-year-old bay roan stallion Nu One Time Blues topped $310,000 in roping earnings. 

“I’ve probably dropped the ball on him to win at least $100,000 more,” said his trainer, Joseph Harrison. “That speaks pretty loud for him, that we can mess up and he still has these kinds of earnings.”

This spring, “Boujee” placed second at the American Rope Horse Futurity’s Oil Can Classic for $13,184, then in Ardmore he placed second again, plus won the Elite Stallion Incentive, to earn another $20,032. All this came just a month after he helped Harrison split $85,000 at the world’s toughest team roping, where the stallion was also chosen Heel Horse of the Bob Feist Invitational (BFI). The accolades are familiar – the stud by One Time Pepto out of a Nu Cash daughter also won the 2023 ARHFA 4-and-Under Heeling World Championship.

Boujee was purchased at the end of his standout 4-year-old year by Gucci Equine, the relatively new performance-horse program in Carter, Oklahoma, owned by Brett and Margo Davis. 

“He’s by far the best heel horse I’ve ever ridden,” said Davis, a No. 6 heeler who played baseball for a living and later worked in successful oilfield companies before starting Gucci Equine. “I personally got to ride him for the first time last week, and now I know – he’s just that good. He’s that fast-footed; he’s that strong; he’s that athletic; his stop is that good and he reads a cow that good. He’s just that good. I’m happy to own him.”

Davis will start showing his stallion in the intermediate and limited pots at futurities this June, with Clay Smith helping on the other end. And Harrison will stay at the reins in all this season’s futurities plus Open ropings and rodeos.

“It’s kind of why we bought him – to see what he’s doing now,” said Davis. “It’s just awesome. It seems like most stallions that are good in the futurities don’t necessarily make good Open horses, but he’s excelling. So we’ll continue to enter him.”

Gucci Equine is only selling frozen semen, which gives Harrison more time on the stallion’s back. After all, Harrison is convinced Boujee loves his job. That’s part of why the bay roan is currently the top-earning roping stallion in 2025, according to QData.

Boujee sired seven foals that hit the ground this spring, and has been bred to 30 mares for next spring. Gucci Equine matched him this season with a big Smooth As A Cat mare, a couple of Metallic Cat daughters, two Dual Rey mares and a High Brow Cat. For more, visit GucciEquine.com.

Nu One Time Blues Enters Uncharted Waters with BFI Reserve Championship & Top Heel Horse

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Never has a stallion performed at such an elite level in his futurity career as Gucci Equine’s Nu One Time Blues.

Joseph Harrison rode Gucci Equine’s Nu One Time Blues to the Heel Horse of the BFI Title on his way to the Feist’s Reserve Championship in March 29, marking the 6-year-old stallion’s largest win to date on the elite Open roping level.

The win—for a time of 42.83 on the Feist’s grueling six head—was worth $42,500 a man for Harrison and his partner Bubba Buckaloo. That money put Nu One Time Blues’ lifetime earnings to $270,960 just a few months into his final year of futurity eligibility.

Nu One Time Blues made the finals and finished 10th at the NRCHA Snaffle Bit Futurity in 2022 with Matt Koch before selling to the Smith and Richey family’s Premier Rope Horses. Harrison showed “Boujee” for Premier before Gucci Equine acquired the horse in 2024.

“He’s bred to be something special,” Harrison, the three-time NFR heeler and four-time ARHFA World Champion, said. “You don’t have to be all that careful about what you breed him to. He’s got great foot speed, good feel and a lot of try. That’s hard to find.”

Bred by the Sellers Ranch, the 2019 stallion Nu One Time Blues is by One Time Pepto out of Nu Bay Be Blue by Nu Cash.

“When Jay and Lindsay Wadhams started their deal, Jay’s exact words were, ‘We need to get away from this, the regular show-horse deal,’” Harrison said. “‘We need to start coming up with some nice young rope horses that we might eventually ride, say, at the BFI.’  Those were his words. What a better way to prove it than—before he’s even aged out of the futurities—he’s already won second at the BFI and they voted him the horse of the roping. For a young stud, those are huge honors, man. He did really good all day, which he had been doing that good before and that’s why I rode him there. He wanted to go, so I took him.

Nu One Time Blues is part of a larger push by breeders and trainers to develop high-performance rope horses that can compete beyond the confines of traditional show rings. With an emphasis on real-world, lucrative competition on display at the Feist, Boujee’s success signals his leadership in this new era of the rope horse business.

“These horses aren’t just running one steer in a low-pressure environment anymore,” Harrison explained. “Even at 4, they’re making multiple high-stress runs at futurities. The ones that stay sound and sane through that—those are the ones you can count on.”

Boujuee’s performance at the BFI proved just that. Despite his age, he held up through the grueling event, which tests even the best of ProRodeo over six head and an 19-foot score. Boujee’s so good, he makes Harrison, whose been off the rodeo road for a few years, consider putting his name down again.

“He’s got all the right tools,” Harrison said. “If I ever got the itch again, he’s the kind of horse I could take just about anywhere. He’s tough-made. You don’t need a trailer full—you just need him.”

With his first foals hitting the ground and his resume growing, Nu One Time Blues is shaping up to be more than just a promising prospect—he’s becoming a legitimate force in the rope horse world. The ARHFA 4-year-old World Champion in 2023 and the Old West Futurity Reserve Champion in 2024, Nu One Time Blues is already setting the standard.

“You can’t ambush a One Time Pepto,” Harrison said. “You’ve got to let them learn. But once they do? They’ll give you everything they’ve got. One Time Peptos are predominantly a little stingy, which is what I love about them: they’ve got enough guts, they’ve got enough try.”