TOP HEEL HORSE OF THE 2025 BFI. $331,790 IN LIFETIME EARNINGS. 5X FUTURITY CHAMPION.

Back for More: Harrison & Boujee Return to the Old West Futurity in Utah

Today’s the day! Nu One Time Blues (“Boujee”) is back in Heber City, Utah, for the ARHFA’s lucrative Old West Futurity, where he was the reserve champ in the Open Heeling last year by less than three points on four steers for a cool $39,600.

Earnings for the bay roan stallion by One Time Pepto out of the Nu Cash daughter Nu Bay Be Blue now tally more than $331,000, and he’s only 6. If the stud lands at the top of the heap this weekend, it would mark his sixth futurity championship.

The inaugural Old West event last year was the richest in rope-horse-futurity history, and Boujee’s trainer, six-time NFR heeler Joseph Harrison, actually won first through third there in 2024 with Jake Smith at the other end to take a whopping $168,480 out of Utah. 

So, we’re rubbing our hands together to see what Harrison and Boujee can do this year, with the first round starting later today. Judges are Jody Ramer, Gary Wells, Robbie Boyce and Kevin Stewart. You can follow the live scoring all weekend at CHC Live Scoring.

It’s safe to say the Oklahoma heeler is already on a roll in Heber City. Harrison won first and second yesterday in the first round of the 4-year-old Heeling Pre-Futurity for $6,000! The champion of that round was Gucci Equine’s own palomino 4-year-old Magnum’s Shinin Spark, by the Smart Chick Olena/Topsail Cody stallion Magnum Chic Dream and out of Shinin, by Shining Spark out of a Nu Cash/Doc Olena dam. 

The finals for every division will take place on Friday, showcasing the best of the best in rope horse futurity competition. The action-packed day will wrap up with a banquet and the Old West horse sale that evening, capping off one of the most anticipated weekends of the season in Heber City.

Boujee Does It Again: Gucci Equine’s Nu One Time Blues Dominates at Futurity

Boujee’s resume is getting a bit boujee. 

Gucci Equine’s blue roan stallion, Nu One Time Blues (“Boujee”), just won his fifth futurity – and he’s already been the reserve champion at another five futurities, to go along with his Heel Horse of the BFI award this spring. Did we mention he’s just 6?

At the American Rope Horse Futurity Association’s Red Bud Spectacular in Oklahoma City, May 29 through June 1, he smoked the field of 6-and-under horses to earn $16,350. Earlier this week, he took home $7,830 from the Royal Crown Futurity at the Lazy E Arena. Making Nu One Time Blues lifetime earnings $331,790. He and Joseph Harrison won the first round with a 233.24-point score, and later came out with the aggregate win – 936.56 points on four steers.

“Honestly, he just keeps getting better,” said Harrison. “He gets a little bit older and a little bit more trained and just gets a little better all the time.”

But if you were to ask Harrison what attribute of Boujee’s he thinks really stands out to judges, he’ll say it has to be the whole package.

“He can really run, so he always hits the turn in the right place, and he reads the cow so good,” said Harrison, a six-time NFR heeler. “It seems like I talk about him all the time, because people are always asking about him, and honestly, I have to say he’s just a freak, man. He reads a cow so good. No matter if the cow is super-fast or checks off – or is running really hard and then checks off – he’s so good-footed to where it’s like he never misses the ground. He can be running wide open and slow down instantly. He can be running full out and if I put my bottom strand on the ground, he can start stopping at any time from any speed.”

Harrison didn’t just win $16,350 on Boujee, He banked another $25,410 for placing second and third in the Futurity on different horses, and another $12,954 for winning the Pre-Futurity for heel horses 4 and under. That’s where he first turned heads with Boujee – and when he was purchased by Oklahoma’s Gucci Equine.

“Brett Davis at Gucci Equine has some really nice mares bred to him, and I’m pretty pumped about the colts he already has on the ground,” Harrison added. “Man, they honestly move just like him – the way they carry themselves. I think he’s really going to show up on his babies.”

Boujee Tops $310K at 6 Years Old: Gucci Equine’s Nu One Time Blues Making History

$310K+ and climbing! Gucci Equine’s powerhouse stallion, Nu One Time Blues, is rewriting the record books at just six years old. Boujee’s speed, stop, and cow sense are making him the top-earning roping stallion of 2025 — and he’s only getting started. Audrey Hart Photo

At last weekend’s Gold Buckle Futurity in Ardmore, Oklahoma, Gucci Equine’s 6-year-old bay roan stallion Nu One Time Blues topped $310,000 in roping earnings. 

“I’ve probably dropped the ball on him to win at least $100,000 more,” said his trainer, Joseph Harrison. “That speaks pretty loud for him, that we can mess up and he still has these kinds of earnings.”

This spring, “Boujee” placed second at the American Rope Horse Futurity’s Oil Can Classic for $13,184, then in Ardmore he placed second again, plus won the Elite Stallion Incentive, to earn another $20,032. All this came just a month after he helped Harrison split $85,000 at the world’s toughest team roping, where the stallion was also chosen Heel Horse of the Bob Feist Invitational (BFI). The accolades are familiar – the stud by One Time Pepto out of a Nu Cash daughter also won the 2023 ARHFA 4-and-Under Heeling World Championship.

Boujee was purchased at the end of his standout 4-year-old year by Gucci Equine, the relatively new performance-horse program in Carter, Oklahoma, owned by Brett and Margo Davis. 

“He’s by far the best heel horse I’ve ever ridden,” said Davis, a No. 6 heeler who played baseball for a living and later worked in successful oilfield companies before starting Gucci Equine. “I personally got to ride him for the first time last week, and now I know – he’s just that good. He’s that fast-footed; he’s that strong; he’s that athletic; his stop is that good and he reads a cow that good. He’s just that good. I’m happy to own him.”

Davis will start showing his stallion in the intermediate and limited pots at futurities this June, with Clay Smith helping on the other end. And Harrison will stay at the reins in all this season’s futurities plus Open ropings and rodeos.

“It’s kind of why we bought him – to see what he’s doing now,” said Davis. “It’s just awesome. It seems like most stallions that are good in the futurities don’t necessarily make good Open horses, but he’s excelling. So we’ll continue to enter him.”

Gucci Equine is only selling frozen semen, which gives Harrison more time on the stallion’s back. After all, Harrison is convinced Boujee loves his job. That’s part of why the bay roan is currently the top-earning roping stallion in 2025, according to QData.

Boujee sired seven foals that hit the ground this spring, and has been bred to 30 mares for next spring. Gucci Equine matched him this season with a big Smooth As A Cat mare, a couple of Metallic Cat daughters, two Dual Rey mares and a High Brow Cat. For more, visit GucciEquine.com.